VISA 360 CAM APP

Most fans of the Olympics aren't necessarily sports fanatics. They're interested in the athletes, their stories, and their experiences.

Our idea was to not just give fans a chance to feel closer and more connected to their favorite athletes, but to also get a one-of-a-kind experience they can't get anywhere else.

Yellowbird retooled their technology to help us make it happen. The result is an app that delivers on Visa's promise, "Everywhere you Want to Be."

• See what the athletes see. Use your device as a "magic window" and look around you in 360 degree video.

• See even more than the athletes. As a ski jumper races down a hill, she focuses on the jump ahead… never looking back up behind her. With the Visa 360 Cam, you can turn your device and see any angle -- even what it looks like to do the jump backwards.

• Get inside the athletes' heads. Listen to their innermost thoughts while they train.