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For the National College Access Network, we created a new program for them to reach low-income students who may not realize there is BILLIONS in unclaimed financial aid every year. All they need to do is fill out their FAFSA to get it... and their chances of getting it are very, very good.

We helped name and brand the effort, creating a logo and website: http://formyourfuture.org/

Targeting three different groups, educators, parents, and students, we then produced a whole lot of social media. Posts went up on Instagram, Facebook, Twitter and LinkedIn, featuring celebs, influencers, and trending hashtags over several months.