EBAY
The “It” Campaign
When I started at BBDO NY, I was lucky enough to ride on the creative coattails of Greg Hahn and this award-winning campaign.
Windorphins
When eBay wanted a new campaign, we teased its launch.
The insight: what makes eBay different is the feeling of winning. No one celebrates when they order something on Amazon. Winning is what makes eBay different.
After the tease, ads with a similar theme followed. I didn’t write any of those ads… but I did write the tagline: “Shop Victoriously.”
